Tides Hotel Offers Boutique Guest Experience

Best Western Premier, Tides Hotel Marks Grand Opening

The tide has come in.

On July 8, 2016, Innisfree Hotels opened the Best Western Premier Tides Hotel in Orange Beach, Ala., welcoming visitors to a fresh new experience in the Gulfside resort town.

The Tides Hotel is an intimate beachfront property of only 86 rooms, each appointed in modern, stylish decor with a nod to the natural wonders of Coastal Alabama. Driftwood and shades of blue are cornerstones of the hotel design, which features grand views of the Gulf of Mexico from its central lobby.

“I grew up on these shores,” says Julian MacQueen, founder and CEO of Innisfree Hotels. “Our newest Orange Beach hotel offers a unique opportunity to show guests the incredible beauty of Coastal Alabama and its warm Southern hospitality.”

The Best Western Premier Tides Hotel joins Innisfree’s three existing Orange Beach Gulf front properties, including the Hampton Inn & Suites, Hilton Garden Inn and Holiday Inn Express. The new hotel is a welcome addition to Orange Beach accommodations, as most lodging options are condominium developments.

The Tides Hotel was developed to offer guests a unique, locally inspired experience, immersing visitors in the culture and beauty of the coastal Southern United States.

“The Best Western Premier flag has given us the opportunity to offer high quality accommodations with authentic, local charm,” MacQueen says. “This is more than a hotel. It’s an experience, and we’re eager to see how guests respond.”

Located in the center of Orange Beach, the 7-story Best Western Premier, Tides Hotel offers these surprising amenities:

  • 86 Stylish and Comfortable Guest Rooms
  • Gulf Front Balconies
  • Beachfront Pool & Hot Tub
  • Free Breakfast
  • Grab and Go Deli
  • Free ‘Rocket-Fast’ Wi-Fi
  • Free Beach Cruiser Rentals
  • Seasonal Turn Down Service
  • On-site Activities for Adults & Children
  • Giant Beach Towels
  • Fire Pit
  • Seasonally Heated Pool
  • Free 100% Covered Parking
  • On-Site Ice for Coolers
  • Community Grills
  • Unique Gift Shop
  • Business Center
  • Fitness Center
  • Guest Laundry

Rich Chism, director of development for Innisfree Hotels, says the Best Western Premier Tides Hotel will give guests to Orange Beach an entirely new perspective of the community and its varied offerings.

“Whether here with family or friends, for relaxation or recreation, The Tides is a place for creating memories worth sharing,” Chism states. “Unexpected extras like beach yoga and healthy food choices provide added value to an already extraordinary stay.”

Katie Clark will serve as General Manager of the Best Western Premier Tides Hotel. Clark has been with Innisfree Hotels since 2012. According to Regional Director of Operations Gabe DiCianni, when Innisfree took over operations of a hotel where Clark was working, the leadership team found her with a multimeter in her hands troubleshooting an AC unit.

“Needless to say, we were highly impressed,” DiCianni says.

Lance Hackleman, Assistant General Manager, started as a desk clerk for Innisfree before his promotion to sales assistant and again to front office manager – most recently serving as a task force manager in new acquisitions for the company.

“Both Katie and Lance are very smart young leaders and are the future of Innisfree Hotels,” says DiCianni.

HNL Construction, LLC, a wholly owned construction company of Innisfree Hotels, served as General Contractor and Ard Contracting of Birmingham, Ala. as structural contractor for the project, with SMP Architecture as architect and interior design by Adrian Caradine Contract Design of Memphis, Tenn. Financing for the project was provided by Trustmark National Bank.