New Hotels Under Development and Construction Will Lead to $100 Million Investment in Coastal Community

On Wednesday, Aug. 31, 2016, Innisfree Hotels took over ownership and operations of the Hotel Indigo located at 1223 Boulevard of the Arts in Sarasota, Fla.

The Indigo brand aligns well with Innisfree’s mission to create fun and memorable experiences for guests. Because no two Hotel Indigo properties are alike, guests can expect an authentic experience throughout every aspect of their stay. Nestled in the historic Rosemary district, the Sarasota hotel features work by local artists and furniture sourced from local artisans.

“We love the Sarasota market and culture,” says Julian MacQueen, founder and CEO of Innisfree Hotels. “The Hotel Indigo has a reputation of tremendous community support, and our plan is to build on its award-winning past performance.”

Located within walking distance of Downtown Sarasota and minutes from the beach, the hotel features:

95 Modern and Stylish Guest Rooms and Suites
On-site H2O Bistro offering Breakfast, Lunch and Dinner
Hot and Cold Spa-Inspired Wading Pools on Beautiful Outdoor Patio
Business Center
On-site Health and Fitness Center
Free Parking
Complimentary Wi-Fi
1,200 Sq. Ft. Meeting and Event Space

Sarasota is a natural extension to Innisfree’s portfolio of hotels on the Gulf of Mexico, according to President Mike Nixon.

“One obvious benefit is the balance they give us from a seasonal perspective,” Nixon notes, as Sarasota’s high season is winter, while the Northern Gulf Coast enjoys a high summertime season. “One of the other things we love about Sarasota is the high level of hospitality and warmth that the community exudes. We love the vibe and the atmosphere and are really looking forward to being a part of it.”

That atmosphere was, in fact, what first attracted the hotel management company. While involved with the development of and Embassy Suites and Hampton Inn & Suites downtown, the company noticed the Indigo property during the research phase and was thrilled when it became available for purchase.

Innisfree does not plan to change much about the hotel, with the exception of a planned $750,000 renovation.

“The hotel and staff are amazing,” Nixon says. “We hope to learn as much from them as we can.”

Once the new Sarasota hotels have opened, Innisfree Hotels will have more than 400 rooms in the destination, 300 of which will be new inventory.

“With the purchase of the Indigo Hotel, the Embassy Suites by Hilton under construction and the Hampton Inn and Suites under development, Innisfree and its partners will have more than $100 million invested in this community,” MacQueen states.

– Ashley Kahn Salley
Lead Storyteller, Innisfree Hotels